In this article, Nicholas Frush shares his thoughts on the lost art of architecting software systems. He argues that the rise of the cloud has not eliminated the need for paying attention to how you design, consider, build, and scale software. He also notes that there are few companies outside Silicon Valleys elite that know how to architect software. Frush shares his personal biases that influence how and why he designs systems, placing a high value on extensibility, the ability to evolve, low price-to-performance costs, and relatively ease horizontal scalability. He stresses that starting with a simple system that has the capability to evolve is a core consideration in software architecture.