In this case study, Michał Bucholc explores how ING Bank Poland used the power of artificial intelligence to encourage clients to think about their financial future and visualize retirement. The Future Me app utilizes state-of-the-art generative AI to generate visions of a users life on retirement based on their photograph and a description of their dream future retirement. The app combines several text-to-image algorithms to create stunning personalized images of the future retirement, which were later printed on metal canvas for durability. Additionally, the campaign assets such as videos, voiceovers, and music were also co-created with AI algorithms guided by human creatives, making the communication stand out and capturing the audience’s attention. Overall, this case study shows how the application of AI can revolutionize the financial industry and promote responsible financial planning.
