Blog Logo
TAGS

Building the New Bing: A Revolution in Search with Deep Learning

In this article, Jordi Ribas, CVP at Microsoft – Search & AI, shares insights on the creation of the new Bing. Leveraging OpenAIs most-advanced GPT models and a proprietary technology called Prometheus, the new Bing delivers more accurate and complete search results for any query including long, complex, natural queries. The article explains how the innovative Prometheus model combines the fresh and comprehensive Bing index, ranking, and answer results with the creative reasoning capabilities of OpenAIs GPT models. Within a matter of milliseconds, Prometheus-generated answers are provided within a given conversation context. This article offers a deeper understanding of the technology behind one of the worlds most widely used search engines and how it is continually evolving to provide users with a modern and intuitive experience.